About AWRS

We are a leader in our respective mobile automotive repair niche industry that specializes in onsite repairing or replacement of wheels and rims.

Profitable and scalable business model

With $100M+ in systemwide sales and 100+ franchised and corporately-owned territories operating in over 45 states, we have an interesting, profitable, and scalable business model.

Less than 1% of all businesses grow to
$100M in sales

According to the Kauffman Foundation Research Fund, less than 1% of all businesses grow to $100-million in sales.

With $100M+ in sales, our business is:

  • Unique in the marketplace;
  • Defensible and difficult for new competitors to copy;
  • Profitable for new and existing franchisees; and
  • With a 20+ year track record, our model has proven to be sustainable for the long term.

Brand History

  • Alloy Wheel Repair Specialists (AWRS), started in 2000, so have a 20+ year track record of success.
  • We began franchising in 2004 and since helped over 70 franchisees start businesses, many expanding into multiple territories operating a large fleet and employing multiple technicians.
  • 2024 Revenues expected to exceed $110-million.
  • Alloy Wheel Repair Specialists is a market leader with about 7% total market share.
  • Over 100 territories operating in more than 40 states, including multiple corporate territories.

What is a typical day for an

owner/operator or technician?
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Show up at a large auto dealer or auto body shop

Client tells you what cars you will be working on that day. Larger clients will give you 4-10 tires per day and will request that you come one day per week on a predictable schedule.
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Typical work requests

  1. Sand off the “road rash” and imperfections;
  2. Paint the wheel or rim, and color match to the rest of the wheel;
  3. Place the tire back on the wheel or rim;
  4. Put the wheel back on the tire; and
  5. Repair the next tire.
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Repair time and cost

A typical repair takes 45-60 minutes per tire to complete and generates $130-150 per tire.
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What is

My Territory?

Alloy Wheel Repair Specialists is a local business. We would like you to start by opening a territory near where you live.

Territories are defined by one or multiple counties, and the total population within each county of your defined market. You will be offered a large, protected territory with protected accounts, typically encompassing the following based on market size and total population:

  • Standard Level Mobile Franchise: up to 500,000 total population
  • Medium Market Mobile Franchise: between 500,001 - 1,000,000 total population
  • Large Market Mobile Franchise: over 1,000,000 total population

If you qualify, Standard Level franchisees can also invest in up to two additional territories starting at 200,000 population each.

Hours of Operation

Typical hours of operation are 8AM to 5PM Monday through Friday.

Training

and Support
Training includes both technical training for repairing wheels and rims and business management.

Initial Training

There is a total of 13 days of classroom and on the job training broken out as follows:

  • 8 Days of Technical/Service Training;
  • 4 Days of Live/Field Training; and
  • 1 Day Classroom-Style Training/Marketing Instruction

Ongoing Training

As a market leader, learning is not a two-week event. It’s a core value and an ongoing process. As specialists, franchisees need to stay ahead of competition. Ongoing training and support includes the following and more:
  • Designated corporate support person for franchisees to contact;
  • Technical support hotline;
  • Product and service research and development;
  • National account development, such as CarMax;
  • National Franchise Council (a team of franchisees who meets with our leadership to voice the concerns and needs of franchisees);
  • Insurance claims team to help you with claims or wheels to be repaired;
  • Profitability coaching;
  • Ongoing technical training and support; and
  • Organizational development and expansion readiness

Profile of

a sucessful franchisee
  • Service oriented;
  • Professional;
  • Enjoys cars;
  • Enjoys technical work;
  • Would rather be on the road than in an office;
  • Enjoys work-life balance;
  • Likes to hustle;
  • Dependable;
  • Growth-minded;
  • Problem-solving;
  • Financeable:
    • 660 or better credit;
    • Standard Level Franchise: Minimum of $60,000 in liquid assets to invest with a $150,000 minimum net worth;
    • Medium Market Franchise: Minimum of $120,000 in liquid assets to invest with a $300,000 minimum net worth;
    • Large Market Franchise: Minimum of $250,000 in liquid assets to invest with a $500,000 minimum net worth;
    • No criminal record; and
    • No bankruptcies over the last 7 years.