Own an Alloy Wheel Repair Franchise

Turn your passion for cars into a profitable business
Join the world’s largest provider of wheel refinishing, wheel remanufacturing and wheel replacement.
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Why Choose Alloy Wheel Repair Specialists?

  • Mobile Business Model

    No shop rent. No high overhead. You bring the repair service to local dealerships, tire shops, and insurance partners.

  • Fast Ramp-Up + Full Training

    We'll train you and your team to become experts fast — even if you've never run a business before.

  • Recurring Revenue

    Auto dealers and body shops send you repeat business daily — you become their go-to wheel repair partner.

  • Real Results

    Average franchisees generate $430K+ annually. Top performers exceed $840K. Gross profit margins up to 50%.

  • High Demand, Low Competition

    Repairing wheels costs ~$150 vs. $800+ to replace. Customers and partners love the savings. You dominate a specialized niche with little direct competition.

  • Flexible Ownership

    Whether you want to be hands-on or manage a growing team, this business adapts to your lifestyle and goals.
Download the Franchise Information Report now: see what makes Alloy Wheel Repair Specialists one of the best scalable franchise investments on the market.
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Brand

History
  • Alloy Wheel Repair Specialists (AWRS), started in 2001 so have a 20+ year track record of success.
  • We began franchising in 2004 and since helped over 70 franchisees start businesses, many expanding into multiple territories operating a large fleet and employing multiple technicians.
  • 2024 Revenues exceeded $110-million.
  • Alloy Wheel Repair Specialists is a market leader with about 8% total market share.
  • Over 100 territories operating in more than 40 states, including multiple corporate territories.
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Why DO Customers Choose

Alloy Wheel Repair Specialists?
  1. Convenience: We are a mobile business. We go to the client;
  2. Dependability: We show up and finish on time;
  3. Cost effectiveness: On average, we charge a customer $150 to repair a wheel and bring it back to almost factory new. To replace a wheel is $600 or more;
  4. Need: They don’t often have the necessary equipment or expertise to do the work we do, requiring them to outsource it to companies like ours;
  5. Value: Cars will sell at a higher price with reconditioned wheels than with damaged wheels; and
  6. We specialize: With our specialized equipment and technical training and expertise, we do the work which is difficult, disruptive, and time consuming for automotive body shops, car dealers, or auto repair generalists to do.
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What is

My Territory?

Alloy Wheel Repair Specialists is a local business. We would like you to start by opening a territory near where you live.

Territories are defined by one or multiple counties, and the total population within each county of your defined market. You will be offered a large, protected territory with protected accounts, typically encompassing the following based on market size and total population:

  • Standard Level Mobile Franchise: up to 500,000 total population
  • Medium Market Mobile Franchise: between 500,001 - 1,000,000 total population
  • Large Market Mobile Franchise: over 1,000,000 total population

If you qualify, Standard Level franchisees can also invest in up to two additional territories starting at 200,000 population each.

Hours of Operation

Typical hours of operation are 8AM to 5PM Monday through Friday.
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The

Investment
STANDARD LEVEL: The initial investment for a standard level franchise with one mobile unit starts at only $100,000 including working capital.
Initial Franchise Fee$40,000
Travel and Living Expenses while Training$1,000 - $5,000 (estimated)
Truck$0 - $40,000 each
Mobile Reconditioning Facility (MRF) -Tandem Axle Trailer or Box Truck or Express MRF Van35,000 - $80,000 Trailer; $110,000 - $140,000 Box Truck; $90,000 - $120,000 Express MRF Van
Start-up Kit, Sign and Equipment Package per MRF$8,000 - $12,000 each
Wheel Straightening Equipment per MRF$5,000 - $8,000 each
Insurance$500 - $4,500
Professional Fee$2,500 - $5,000
Construction, Deposits, Rent$0 - $5,000
Computer software and hardware$2,000 - $4,000
Additional Funds (3 months)$5,000 - $15,000
Optional Grand Opening Advertising$5,000 - $10,000
Total with Truck/Trailer$99,000 - $213,500 (excluding rent)
Total with Box Truck$174,000 - $233,500 (excluding rent)
Total with Express MRF Van$154,000 - $213,500 (excluding rent)
Second Territory Franchise Fee$20,000
Third Territory Franchise Fee$20,000

MEDIUM MARKET: The initial investment for a medium market franchise with two mobile units starts at $183,000 including working capital.
Initial Franchise Fee$75,000
Travel and Living Expenses while Training$2,000 - $5,000 (estimated)
Truck$0 - $80,000 for two
Mobile Reconditioning Facility (MRF) -Tandem Axle Trailer or Box Truck or Express MRF Van$70,000 - $160,000 Trailer; $220,000 - $280,000 Box Truck; $180,000 - $240,000 Express MRF Van
Start-up Kit, Sign and Equipment Package per MRF$16,000 - $24,000 for two
Wheel Straightening Equipment per MRF$10,000 - $16,000 for two
Insurance$500 - $4,500
Professional Fee$2,500 - $5,000
Construction, Deposits, Rent$0 - $5,000
Computer software and hardware$2,000 - $4,000
Additional Funds (3 months)$5,000 - $15,000
Optional Grand Opening Advertising$5,000 - $10,000
Total with Truck/Trailer$183,000 - $388,500 (excluding rent)
Total with Box Truck$333,000 - $428,500 (excluding rent)
Total with Express MRF Van$293,000 - $388,500 (excluding rent)

LARGE MARKET: The initial investment for a large market franchise with three mobile units starts at $271,000 including working capital.
Initial Franchise Fee$110,000
Travel and Living Expenses while Training$2,000 - $5,000 (estimated)
Truck$0 - $120,000 for three
Mobile Reconditioning Facility (MRF) -Tandem Axle Trailer or Box Truck or Express MRF Van$105,000 - $240,000 Trailer; $330,000 - $420,000 Box Truck; $270,000 - $360,000 Express MRF Van
Start-up Kit, Sign and Equipment Package per MRF$24,000 - $36,000 for three
Wheel Straightening Equipment per MRF$15,000 - $24,000 for three
Insurance$500 - $4,500
Professional Fee$2,500 - $5,000
Construction, Deposits, Rent$0 - $5,000
Computer software and hardware$2,000 - $4,000
Additional Funds (3 months)$10,000 - $130,000
Optional Grand Opening Advertising$5,000 - $10,000
Total with Truck/Trailer$271,000 - $578,500 (excluding rent)
Total with Box Truck$496,000 - $638,500 (excluding rent)
Total with Express MRF Van$436,000 - $578,500 (excluding rent)
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Sales

Performance
The following table reflects the average and median sales for all franchisees operating on a mobile-only basis, outsourcing any requests for remanufacturing work, broken down into thirds (top, middle, and lowest). The table also breaks down these results by population greater and less than 1,000,000 persons or less than 1,000,000 persons.
2024 REVENUETOTAL>1 MILLION pop.<1 MILLION pop.
System Average$390,675$499,122$240,053
System Median$252,548$366,490$208,453
Top Third Average$772,823$939,013$409,427
Middle Third Average$267,501$381,677$214,733
Bottom Third Average$104,403$121,690$95,998

The table below reflects the profit and loss statement for our location in Chicago, Illinois for 2024, which has operated for 20 years. The table’s left column displays gross revenues for mobile sales only, with 6 total technicians operating on a mobile basis, and also includes operating costs and the gross margins generated from these sales. The middle column breaks down gross revenues and expenses by truck. Some outlets have generated sales in these amounts. Your individual results may differ.

TRUCK ECONOMICS (based on fiscal year 2024 AWRS-IL)GROSS REVENUE1PER TECH (6)
MOBILE REPAIR REVENUE$1,203,093 $200,516
Materials$47,686$7,948 4.0%
Tech Labor$360,928$60,155 30.0%
Benefits$54,878 $9,146 4.6%
Fuel$40,409$6,7353.4%
Registration, R&M$12,855$2,1431.1%
Marketing Fee (Flat fee not dependant on # of techs)$1,200$1,2000.6%
Royalty (6%)$72,186$12,0316.0%
GROSS MARGIN$612,951$101,15950.4%

1 Mobile sales only
Workers' comp insurance is included. Other insurances are not included.
*See FDD for more details

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Growth

Opportunities

There are three ways to grow.

  1. Owner Operators will start implementing 1.
  2. More aggressive entrepreneurs looking to scale into larger operations will launch at 2 and 3.

  1. Start small and stay small.

One franchisee, one mobile repair truck. No employees. You do the work and keep the money.
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  1. Start small and grow big.

Multiple territories; a fleet of vehicles.
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  1. Start Big.

Multiple territories; a fleet of vehicles; and a fixed location.
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FAQs

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